Cast Iron Luxury Living – West Bend, WI

In August 2015, Appleton Sign company was contacted by Hendricks Commercial Properties to offer a design-build solution for a unique, multi-use development.

Hendricks purchased the historic West Bend Aluminum Company manufacturing building, which operated in the city of West Bend from 1911 to 2001. The property was converted into luxury apartments and retail storefronts. This building, along with other retail and residential buildings on the property branded as Rivershores, would be re-named Cast Iron Luxury Living.

Kami Brauer, property manager of Hendricks Commercial Properties had these kind words to say about the project:

“Cast Iron Luxury Living was originally built in the early 1900’s and is home to the former West Bend company so it was important to incorporate the history of the building when designing the interiors of these converted luxury apartments.  Jodi and Eric really took time to understand the overall concept and direction of our brand and product.  In fact, their input and recommendations with graphics and design helped complete our marketing campaign.


On acrylic wrapped boards, Eric strategically pieced together historical photos from the WB Co. and community which are displayed throughout many of our common areas.


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Appleton Sign also designed and installed a couple larger-than-life wall graphics in our pet spa and main entrance.


The monument signs on Hwy 33 and Main Street in West Bend command attention, especially lit up at night.  I could not be more impressed with Appleton Sign’s work; they did an amazing job with the entire project, concept to completion.




In addition to a great end result, the team did a nice job managing all of the different design changes and additions during the 10+ month process.  I’m sure there were times that my requests seemed tedious or excessive but Eric always turned designs around quickly and efficiently, with a smile.  I could not be more impressed with Jodi’s ability to look at a 200,000+ square foot (mixed-use) building plan and develop an interior sign package that required few to no change orders.  Rob, an Appleton Sign installer, paid extra attention to detail when installing Eric and Jodi’s signage and artwork.  When there were questions, he asked.  When things with construction (on my end) were different than plans, he offered logical solutions.  I’m more than happy with the way that everything at Cast Iron has turned out…enough so, I’m using them on my next project.

I am very grateful to the entire team at Appleton Sign who just completed all our signage at Cast Iron Luxury Living.  Not only did Appleton Sign create beautiful interior and exterior signage, they hand-crafted custom artwork and wall decals that we receive compliments on daily.”

cast iron testimonial

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