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Appleton Sign Company's origin goes back to 1984 when Mark and Nancy Wildenberg purchased the first Dr. Vinyl franchise in Wisconsin. The original business was vinyl repairing with the main customer base being car dealerships and restaurants. The Dr. Vinyl dealership grew to be one of the top 10 in the U.S. In 1992, Mark and Nancy Wildenberg sold their Dr. Vinyl franchise and started a graphics and sign company they named Special-T-Graphics Sign. Their company grew as they began to produce fleet graphics for customers such as Jack's Pizza and U.S. Oil Company. Through hard work, good people, and a genuine concern for their customers, Special-T-Graphics expanded; growing their customer base to the point were Special-T-Graphics was in the position to purchase Appleton Neon & Sign Company, which has been in existence in the Fox Valley since 1935. In 1998, Mark Wildenberg purchased Appleton Neon & Sign Company from then owner, Jim Hartzheim, and the two entities merged forming a full-service sign manufacturing and installation company.
Two years later in April of 2000, Special-T-Graphics purchased Sign-Tech of Wisconsin, a direct competitor in the sign installation business. With the acquisition of Appleton Neon & Sign Company and Sign-Tech of Wisconsin, the management of Special-T-Graphics made the decision to combine their three businesses under one name and today the company is known as Appleton Sign Company. Appleton Sign Company, which employs over 40 associates, is the premier Sign Company in the Fox Valley boasting a nation wide customer base. Their business continues to expand through the efforts of their dedicated employees and an innovative management team. Appleton Sign Company bolsters their competitive edge as one of the only sign manufacturers in Wisconsin whose award winning design staff are all university degreed graphic artists. Here are just a few of Appleton Sign's customers you may recognize; Thrivent Financial Services, Bergstrom, Community First Credit Union, Alliant Energies, SCA Tissue, Carew Concrete, Pierce Manufacturing, PDQ, Bank One, Stock Lumber, and Appleton (formerly Appleton Papers). Appleton Sign Company continues to enjoy a strong working relationship with area general contractors such as Boldt, Consolidated Construction, Lunda Construction, Oudenhoven Construction, Miron Construction, Keller Structures, and others.
Currently, Appleton Sign Company has customers who ship their signs throughout the United Sates and Canada; these signs are manufactured to either UL or Canadian UL standards. From the very beginning of the company, Appleton Sign Company has partnered with Underwriters Laboratories and has initiated a policy setting UL and CUL standards through the company for every sign manufactured at their facility. Through this type of cooperation Appleton Sign Company customers are assured of the highest quality possible. Appleton Sign Company has also joined efforts with Community First Credit Union and other local businesses in donating signs to area school projects offering students practical experience in dealing with money management and customer service. Other organizations that have received donated signs and/or materials from Appleton Sign Company include, The Sole Burner Race, The Volunteer Center of East Central Wisconsin, Lifefest, The Fox Cities Marathon, and Tri-County Community Dental Clinic. They also work in a collaborative effort with other area businesses supporting the area high schools, both academics and sports programs, through donations of various sign materials and sponsorships. As a member of the Board of Directors for the Wisconsin Sign Association (WSA) and as a member of the International Sign Association (ISA), Appleton Sign Company has helped guide the future of the sign manufacturing business in the state of Wisconsin and nationally. Appleton Sign Company has also been a long-time member of the Fox Cities Chamber of Commerce.
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